7TH STREET
BURGER

In September 2024, 7th Street Burger, New York’s smash burger sensation, took over Truffle Burger’s Soho store for a week-long transatlantic burger collab that saw Truffle pop up in NYC in October ’24. The much-anticipated collaboration - sparked by Truffle Burger Founder Tom’s visit to 7th Street Burger’s East Village store back in 2022 - brought together two beloved burger brands for a unique culinary crossover.

7th Street Burger, the brainchild of Kevin Rezvani, has become a New York institution since its debut, famous for its minimalist yet mouthwatering smash burgers that draw long queues at all hours. This pop-up marked the brand’s first international foray, giving Londoners the chance to sample their famed cheeseburgers and loaded fries.

Throughout the week, Truffle Burger’s Soho site buzzed with activity as fans queued up to experience the 7th Street & Truffle Burger collab menu. In addition to the classic offerings, the limited-edition Truffle X 7th Street Collab Burger was a highlight of the week, blending the best of both brands. The excitement kicked off daily with the first 50 people in line scoring a free burger.

The event was a resounding success, with Truffle Burger and 7th Street partnership delivering an unforgettable taste of New York’s smash burger scene right in the heart of London.

Sign that reads 'Truffle Burger' on a building exterior with a modern glass and metal structure in the background, autumn trees, and string lights.
Signs for Truffle Burger and 7th Street Burger outside a restaurant on Bateman Street, with buildings and windows in the background in an urban setting during evening.
Person holding a white sign with green and red writings and smiley and heart symbols, saying 'LONDON TO NEW YORK'.
Crowd of people gathered outside a burger restaurant with a bright red sign and striped awning in an urban street setting.
Two men are engaged in conversation in a kitchen or diner, with one serving cheeseburgers on a griddle. The man on the left wears a maroon cap backward and a white T-shirt with red text that says "Truffle Burger." The man on the right wears glasses a
Logo for 7th Street Burger with stylized text in black and white.

500+ 7TH STREET BURGERS SOLD OUT EVERY DAY
85+ PRESS, INFLUENCERS & FOOD BLOGGER VISITS
800+ INSTAGRAM STORIES MENTIONING BOTH BRANDS
500+ free T-SHIRTS GIVEN AWAY TO CUSTOMERS

ALSO PRESS COVERAGE IN : TIMEOUT, HOT DINERS,
EVENING STANDARD, SECRET LONDON & MORE