TRUFFLE BURGER & FRIENDS

2025 saw the creation of Truffle Burger and Friends. We were asked to bring an activation to a space that although incredibly busy could benefit greatly from some non organic footfall to help drive demand and activity across the area. Truffle Burger and Friends became a chance to invite five like minded brands from New York and Paris each joining us for a month along the South Bank in the shadows of the London Eye and Big Ben.

Through careful brand selection we partnered with heavy hitting operators and transformed a revolving pop up site into a home away from home. With branding, fit out and sourcing all managed in house we brought the series to life through meticulous planning alongside our new found friends. The reception was immense with press coverage from every direction and customers travelling from across the UK to experience the line up.

Truffle Burger and Friends showed the full breadth of the DOME capabilities and our operational experience. With five new partners and a successful first year we move into the 2026 series with strong momentum and an even bigger vision.

Two men working in a commercial kitchen. One man is spreading a topping on small pizzas at a stainless steel counter, while the other is facing away, near a stove.
Outdoor sign for Truffle Burger restaurant with a modern building and a balcony in the background.
A nighttime scene at a food stand called 'Truffle Burger' with colorful signs and a line of people waiting to order.
Nighttime view of a brightly lit Ferris wheel at an amusement park, with a decorated Christmas tree in the foreground.
Two chefs behind a restaurant counter preparing food, with one taking a photo on his phone, and several customers including a young man holding a food container and a woman with a purple backpack waiting in line. The restaurant has hanging white mugs
Indoor food court or market with customers seated at tables, food stalls selling hot dogs, fries, beers, and spirits, with string lights overhead and a casual atmosphere.
A black background with white graffiti-style text that reads 'Truffle Burger + Friends'.

1000+ PORTIONS OF FOOD BEING SOLD EVERY DAY
95,000+ People fed throughout the activation

ALSO PRESS COVERAGE IN: FEEDER, BUZZ FEED, TIME OUT, HOT DINERS, LONDON EVENING STANDARD & SECRET LONDON

Black background with white text that reads "7th Street Burger" in a bold, stylized font.

OUR FRIENDS

Black background with white graffiti-style text that reads "BOOBA CHEF".
Logo with the text 'Charles Pan-Fried Chicken' on a black background.
Handwritten text in white on black background that reads 'Forsyth Fire Escape'.
Black background with white text reading "Utopia Bagels".
Silhouette of a lobster with butterfly wings above the text 'HOMER LOBSTER' in bold white letters on a black background.